We Joined the Initiative “La Fiesta del Siglo”

We are pleased to announce that we have joined as sponsors of “La fiesta del siglo” (The party of the century), an initiative created by Rodolfo Tercero that seeks to change the lives of young people and adults through conferences in which experiences and experiences about the party atmosphere are shared.

In 2015, Rodolfo Tercero took his 22-year experience as a club worker and his training in studies on alcohol, to create a talk based on the Neurobranding technique that would raise awareness both in young people and in their parents about the myths and realities partying and alcohol consumption. To achieve a more effective transmission of the message, this initiative sets the room, theater, auditorium, etc., in which it is presented, and transforms it into a nightclub.

We gladly spread and support this initiative that is aligned with the values of our company. We seek the well-being and health of the communities where we have a presence, which is why we consider it vitally important that this information reaches young people and their parents, so that they are aware of the effects of the party environment on their lives.